Are you secretly afraid you ll be fat forever? If your answer is yes, chances are you ve bought into the MYTH that more knowledge about nutrition and exercise is the key to finally losing the weight for good. Unfortunately, this is simply not the case. Many people try every diet, pill, shake and exercise plan out there, and end up just as overweight and unhappy as they were before they tried losing the weight in the first place. This is because lifelong weight loss isn t just about gaining more knowledge. In order to lose the weight for good, you must deal not only with the conscious mind, but also tap into the incredible power of your subconscious. Fat to Fearless is a unique approach to successful body transformation that looks beyond the latest weight loss plans and fad diets, and instead explores the underlying emotional and subconscious factors that lead to self-sabotage, emotional eating and loss of willpower. Asher Fox, a former 300 lb. personal trainer turned therapist and Subconscious Behaviorist, created the Fat to Fearless® program to enable others to achieve the same long-term weight loss success that he has enjoyed, since he unlocked the key to long term weight loss and high self-esteem. Over 18 years and thousands of clients, Asher has perfected a program that transforms your body by healing your heart and mind. Discover how hidden belief systems from childhood affect your relationship with food and your body today, in ways you can't imagine! Learn why your subconscious mind may believe you are better off overweight, and may be working against you to ensure you stay that way. Find and disconnect your Hidden Food Triggers that cause you to mindlessly eat! Discover how to align your subconscious mind with your weight loss goals, so that it works for you instead of against you! Fat to Fearless is the last weight loss book you ll ever need. Get ready to permanently change your body by first transforming your mind, healing your heart, and reprogramming your subconscious to live life as the thinner, happier and healthier person you were always meant to be.